Living Nature is a brand within the Keycraft company, founded in 1974 in Scotland. Among other brands, such as Gogopo or Magnoids, Living Nature is their official plus toys brand and is specifically focused on offering incredibly realistic soft toys.

Living Nature’s products are designed to be as realistic as possible. The brand offers a very large collection of over 120 animals of all kinds, with categories such as Pets, Woodland, World Wildlife, Farm, Water Prehistoric, and Buddies – there really is something for everyone!

Living Nature is intended for children who have the desire to learn everything about animals. That’s why Living Nature’s animals combine realism and quality at an affordable price. Moreover, these plush toys are also educational as most of the time a tag is attached to the toy, which gives relevant information about the particular animal, with its habitat, food habits, and behaviour.

So, let’s take a closer look at our personal favourites:

Floppy Chocolate Labrador

Your children’s best friend. Floppy should remind you of your pet, by its resemblance of course, but also because he is as soft, cuddly and playful. What better way to start your children’s plush toy collection than with Floppy. He will accompany your child in all his games and you can be sure that he will also be his most faithful companion.

Tyrannosaurus Rex

Why not add an extinct but still terrifying species to your collection? This Tyrannosaurus Rex is surprisingly realistic and is more than a simple pet. With this frightening and famous creature, your children will be able to imagine stories worthy of Jurassic Park!

Hedgehog Large 

This little guy is as cute as he is prickly! The hedgehog is one of Living Nature’s woodland range critters. With his little black nosy and shiny eyes, he is irresistible to cuddle, even with his prickles!

Tiger Sitting

With Living Nature, you can find all the animals, even the most original, and this beautiful tiger is a great example of this. With its bright orange fur, this tiger would be an exotic and unique gift for any child who appreciates original toys.

Otter Medium

Otter’s collect rocks they like in their fur ‘pockets,’ hold each other’s hands when asleep, and have the cutest whiskers. This makes them one of the most adorable animals in the world and Living Nature’s Otter is no exception.

Sitting Red Fox 

From his red coat to his sooty paws, to the snowy tip of his tail. The Sitting Red Fox is beyond beautiful from his head to his toes. He’ll creep into your heart and sneak into your arms for a cuddle!

Sitting French Bull Dog

His little face is as cute as it is funny! Living Nature’s Sitting French Bulldog is the perfect starter pet for anyone hankering after a puppy. He’s less work but just as fun, cuddly, and comforting.

Shop the full collection today!