Toy Street has joined forces with toy retailers across the country to support a national charity Christmas appeal. In total, 8 different retailers and suppliers came together to donate an enormous bundle of toys worth thousands of pounds. The presents will be distributed to children by Family Action, a national charity which supports families facing poverty and disadvantage throughout the UK.

Family Action

Family Action has been providing support to vulnerable people for more than 150 years. They work with families facing complex issues such as financial hardship, mental health problems, learning disabilities, and domestic abuse. Since 2009, their annual Christmas appeal, Make Theirs Magic, has provided gifts for children up and down the country who might otherwise have had nothing. This year, the demand for support is bigger than ever, so Toy Street stepped in to help.

Toy Street Joins Forces With Suppliers

Toy Street is an online retailer of toys and games for children of all ages. When we heard about Family Action’s Make Theirs Magic appeal, we decided to reach out to our suppliers for help. Another seven businesses got involved in the effort: Orchard Toys, John Adams, Big Potato Games, Thames and Kosmos, Aurora Toys, Bird and Bear Toys, and Epoch Toys. Together, we provided toys and games worth thousands of pounds to bring some festive cheer to children who wouldn’t otherwise get any Christmas presents.

Rebecca, marketing supervisor at Toy Street, said, “We are delighted to be supporting Family Action’s Christmas appeal with this donation. It’s been such a tough year for so many families but every child deserves a treat at Christmas time. We’re so grateful to all our wonderful suppliers who helped make this donation possible.”

Family Action helps transform the lives of so many people up and down the UK. If you would like to support the charity then please head across to their website.

Check out some of the amazing games that were included in the bundle!